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For independent St. Louis businesses
Bring them in. Bring them back.
Get discovered by more St. Louis locals, turn first-time visitors into regulars, and fill your quieter hours with a rewards program built for independent businesses.
- No POS integration
- No upfront ad spend
- 90% reimbursement on redemptions
Now welcoming a select group of founding businesses in St. Louis.
Merchant dashboard
Verified1,840
enrolled guest visits this month
Real purchases. Real spending. Real relationships.
What is HomeTown Rewards?
Local businesses. Shared rewards. More reasons to visit.
Big chains have loyalty programs and sophisticated customer data. Independent businesses deserve the same tools to bring customers back.
One local network.
Guests discover independent restaurants, cafes, shops, and neighborhood favorites in a single app.
Effortless earning.
Guests automatically earn points when they pay with a linked card. No stamps, QR codes, or new hardware.
Rewards that pay.
Points are earned and redeemed at all member businesses for perks that encourage return visits.
It's loyalty that works better together.
Why merchants love it
More guests. More often. More insight.
Get discovered
Put your business in front of locals.
Get in front of St. Louis locals looking for their next favorite spot. Every member business is listed in the app's Places, where guests see your perks.
And unlike traditional advertising, you don't pay just to be seen.
Bring them back
Fill your slow Tuesdays. Keep your busy Fridays.
Create perks that make another visit worth their while, whether that's a free pastry, a welcome offer, or something only on quiet afternoons. You choose the rewards and decide when they're available.
And when guests redeem them, we reimburse you for 90% of the points' value.
Know what works
Real visits. Real spending. Real relationships.
See verified purchases and visit activity from enrolled guests, right in your merchant dashboard. When an enrolled member redeems at your business, you can build a direct relationship with that customer when they choose to share their email with your business.
How it works
Simple for you. Seamless for guests.
No new hardware, complicated integrations, or lengthy staff training. Just a straightforward way to reward customers and bring them back.
Set your perks.
Choose a few compelling, high-margin rewards and decide when guests can use them. You stay in control of what you offer.
Guests pay as usual.
Members earn points automatically when they pay with their linked credit or debit card. No scanning, no extra checkout steps, and no changes to your POS.
Guests redeem. You get reimbursed.
When a member redeems a reward, your staff applies the corresponding discount and confirms it in our merchant web app. We reimburse 90% of the points' value, with charges and reimbursements reconciled in one monthly statement.
That's it. You run your business. We'll help bring people through the door.
Transparent pricing
Pay for purchases. Not promises.
Most advertising charges you for impressions, clicks, or exposure. HomeTown Rewards charges you only when an enrolled member actually makes a purchase at your business.
- No upfront advertising fees
- No monthly subscription
- No surprises
Let's do the math
An enrolled member spends $40 at your cafe.
- Points funding (3%)
- $1.20
- Platform fee (1%)
- $0.40
- Total charge
- $1.60
Later, a member redeems 500 points for a pastry listed at $5.
- Your reimbursement (90%)
- $4.50
If these were your only transactions that month, we'd owe you $2.90 after netting your charges and reimbursements.
3%
Rewards funding
You fund the points guests earn when they shop or dine at your business.
Common questions
Good questions. Straight answers.
Do I need to change my POS system?
Not at all. Guests earn points automatically through their linked cards. For redemptions, your team simply applies a pre-set discount in your existing POS and confirms it in our merchant web app.
Am I paying for customers who would have visited anyway?
The 4% charge applies to eligible purchases from enrolled members, including repeat customers. But you control your redemption offers and can limit them to quieter hours, cap them per day and per guest, and pause them any time.
How do I know it's working?
Your merchant dashboard tracks verified purchases, spending, and visit activity from enrolled members. You'll have real transaction data to evaluate your program, rather than relying on clicks or impressions alone.
Founding members
Ground floor. Main street.
We're bringing together an initial group of independent St. Louis businesses to help shape a better way to shop, dine, and discover local. As a founding member:
- A voice in what we build.Help shape features, reward rules, and the merchant experience.
Let's talk shop.
Tell us a little about your business. A member of our local St. Louis team will reach out within two business days to discuss the program and next steps.
